Starting A New Business?

Let’s lay the groundwork that reflects your experience and where you’re headed next.

Starting a business is a bold move, especially when you’ve spent years building a career and a reputation. You’re not here to dabble. You’re here to build something that reflects your experience, your vision, and your values.

That’s where I come in.

I help experienced professionals bring their new business to life with purpose and strategy. Whether you're still exploring names or already registered and ready to launch, I’ll work with you to build a brand and marketing foundation that feels aligned and built to last.

And I get it, because I’ve done it too. I left a long-standing corporate career to pursue entrepreneurship and I’ve experienced the highs, the lows, and everything in between. I know the dedication, grit, and courage it takes to build something of your own. But I also know that when you invest the time to create a thoughtful, strategic foundation, everything that follows becomes clearer, stronger, and more sustainable.

Let’s make sure your next chapter starts with the clarity and confidence it deserves.

How I Can Support You

No two businesses are alike — which is why every project begins with a discovery session to understand your goals, audience, and big-picture vision. From there, I’ll create a custom roadmap outlining the best path forward.

Depending on your needs, support may include:

Brand Foundations

  • Business naming (if needed)

  • Brand strategy and audience clarity

  • Brand messaging and positioning

  • Visual identity development

  • Brand guidelines

Website Design & Digital Presence

  • Custom websites

  • Domain and Google Workspace setup

  • Website copywriting + SEO basics

  • Launch checklist and support

Marketing & Launch Strategy

  • Launch plan and timelines

  • Email marketing setup and welcome sequence

  • Social media strategy + Canva templates

  • Client journey mapping

  • Ongoing coaching or consulting

How it Works

Every project I take on is thoughtful, strategic, and built on mutual fit. I don’t believe in one-size-fits-all packages or surface-level solutions. Instead, I follow a clear, collaborative process designed to help you get real results, starting with getting to know you, your business, and where you’re headed.

  • Before anything else, you’ll fill out a short application to help me understand where you’re at, what you’re looking for, and whether we’re the right fit. I don’t take on every project, not because I don’t want to help, but because I care deeply about ensuring that every client I work with gets results.

  • If your application looks like a strong fit, we’ll schedule a 60-minute discovery call to dive deeper into your goals, your audience, your challenges, and what success would look like. This is a collaborative, strategic conversation, not a sales pitch. You’ll walk away with more clarity, no matter what.

  • After our call, I’ll prepare a custom proposal outlining a clear, strategic path forward. I don’t believe in sending a menu of disconnected services. Piecemeal work often goes nowhere. Instead, I create one integrated recommendation that’s designed to help you meet your goals — thoughtfully and efficiently.

    Of course, there’s room for discussion and revision to make sure it feels right to you. But I’ll be honest — if I don’t believe the work will serve you well, I won’t recommend it. I care too much to take on projects that don’t have a strong foundation.

  • Once we align on the plan, we get to work. I’ll lead you through a structured, thoughtful process, bringing in strategic partners when needed and keeping your vision at the center of every decision. You won’t be handed off to a junior team. You’ll work directly with me, every step of the way.

the investment

Every project and proposal is custom — because your business, goals, and needs are unique. You’ll receive a tailored quote based on the full scope of work, including timelines, deliverables, and any collaborators involved. I also offer flexible payment options to make the process manageable and aligned with your budget.

To help guide your expectations, here are some typical starting points and averages for the most common deliverables in start-up projects:

  • Visual Branding

    starting at $2,500 + HST

  • Website design & Build

    starting at $3,500 + HST

  • Full Start-Up Package

    starting at $7,000 + HST

  • Consulting

    $200 / hour + HST

Client Feedback

“I chose to work with Elizabeth because she is genuinely interested in her clients and takes the time to invest in their vision. Elizabeth's approach is that of a trusted advisor at every stage of the start-up process. As a result of our work together I feel that my brand, images and website truly reflect me and the value of my business offering. I would recommend Elizabeth to anyone who is looking for a creative and highly capable partner to take your dream from idea to launch.”

LORI MARSHALL, MARSHALL INSIGHT

portfolio

You can explore some of my work by clicking the projects below or visiting the portfolio page. Please note that this is not a comprehensive list of all the projects or services I offer. If you’d like additional or more specific examples, I’d be happy to share them upon request.

Frequently Asked Questions

  • Yes. While the full project fee is confirmed at the start, I offer flexible payment options to make things manageable. Most clients choose to split their total into multiple payments, invoiced at key milestones throughout the project. We’ll walk through the structure together as part of your proposal to ensure it works for both of us.

  • In most cases, no. I don’t offer one-off deliverables without a clear strategic foundation — not because I want to upsell, but because I care about outcomes. After years of experience, I’ve seen that investing in a single piece (like a logo or a website) without the bigger picture in place rarely moves the needle.

    That said, there are situations where a single deliverable is the right next step — and if I genuinely believe that’s all your business needs at this stage, I’ll absolutely build a proposal around that. My goal is always to recommend the most effective path forward, not the biggest scope.

  • Timelines vary depending on the scope, but most full start-up projects take between 8–12 weeks from kickoff to completion. This includes time for strategy, design, content creation, feedback, and final implementation.

  • Yes. You’ll work directly with me throughout the entire process. In some cases, I’ll bring in trusted partners (like a designer or SEO expert), but I’ll always remain your main point of contact and strategic lead.

  • That’s totally okay — the discovery and proposal process will help us determine what’s most essential right now. Some clients start with a brand strategy and coaching package, and layer in the website or launch support later. We’ll build something that meets you where you are.

Ready to Get Started?

Book a complimentary discovery call and let’s chat.