Rebranding Your Business

Timeframe: MINIMUM 6 WEEKS
Cost: STARTING AT $3,750 + HST

What’s included:

  • A 90-minute call to explore your brand’s evolution, define the purpose of your rebrand, and clarify your vision and goals moving forward.

  • An organized review of all current brand materials, outlining what’s working, what needs to change, and every touchpoint that should be updated.

  • Refined brand identity package Including updated logo, submark, colour palette, typography, and a full brand guide with usage direction.

  • A customized list of all branded items (print, digital, packaging, signage, etc.) that need updating to reflect your new look and feel.

  • Technical transition checklist that provides guidance on domain changes, email updates, social handles, and other back-end updates—so you don’t miss a thing.

  • Mini rebrand launch strategy with ailored communication tips and ideas to help you confidently share your new brand—whether it’s with clients, partners, or online.

It’s Time for a Brand That Matches Your Growth

You’ve evolved—your brand should reflect that. Maybe your services have shifted, your audience has changed, or your current brand no longer feels like a fit. You’re not starting from scratch—but you’re ready for a brand that aligns with the level you’re actually operating at.

This isn’t just about updating your visuals. It’s about rethinking how you show up, how your business is perceived, and how your brand supports your next chapter. A strong rebrand builds clarity, strengthens positioning, and communicates your value with confidence.

I don’t just create branding—I become your strategic partner. I’ll guide you through the process with structure, insight, and support, so your new brand doesn’t just look better—it works better. And because I’ve been through brand pivots myself, I understand how much clarity, emotion, and momentum is wrapped into this moment. I’ve got you.

The Process

  • We start with a 90-minute session to unpack where your business is now, what’s changed, and where you're headed. We'll dig into what's working, what’s no longer aligned, and what success looks like in this next chapter.

  • I’ll review all your current branded materials and assets—visuals, messaging, and tone—and provide a comprehensive audit outlining strengths, inconsistencies, and areas to update. Then I’ll create a creative direction brief with your updated brand goals, inspiration, and recommendations to guide the visual development process.

  • Here’s where your new look comes to life. You’ll receive:

    • A refined logo + submark

    • Custom colour palette

    • Typography recommendations

    • Moodboard to capture your updated direction

    • A brand guide outlining how to use your new identity consistently

    Two rounds of revisions are included to ensure everything feels just right.

  • Once approved, you’ll receive a branded asset checklist outlining exactly what to update—across digital platforms, marketing materials, signage, packaging, and more—so nothing gets missed during your transition.

  • You’ll also receive:

    • A technical checklist (domains, email, social handles, etc.)

    • A tailored mini launch plan with recommendations for communicating your rebrand to clients, collaborators, and your audience

  • Want me to help apply your new brand across your website, templates, or marketing materials? I offer hands-on support for rollout and brand asset updates at an additional cost.

    • Once finalized, you’ll receive:

      • A customized brand standards document.

      • Primary logo and alternate/icon logo files in multiple formats (PNG, SVG, JPEG) for web, print, and social media.

      • Font files and HEX/RGB colour codes for consistent branding.

Client Feedback

“I’ve worked with Elizabeth for over three years, starting with my initial rebrand launch. What began as a branding project has evolved into an ongoing strategic partnership, with Elizabeth helping me strengthen my brand through consistent social media campaigns, newsletters, and blogs. During this time I have seen my business and average project size grow tremendously. Elizabeth understands the highs and lows of business ownership and I appreciate how invested she’s become in my business and its growth every step of the way.”

MICHAELA BURNS, MICHAELA BURNS INTERIORS

portfolio

You can explore some of my work by clicking the projects below or visiting the portfolio page. Please note that this is not a comprehensive list of all the projects or services I offer. If you’d like additional or more specific examples, I’d be happy to share them upon request.

my perspective

Frequently Asked Questions

  • If your current brand no longer reflects the quality of your work, your audience has changed, or your visuals feel inconsistent or outdated, it’s likely time. A rebrand helps align your external presence with the internal evolution of your business.

  • Not at all. Sometimes your business model stays the same—but you’ve grown. A rebrand can reflect new clarity, a higher level of professionalism, or simply a visual and strategic refresh that matches where you’re at now.

  • Part of the rebrand process includes evaluating what’s worth keeping. If there are recognizable elements, we’ll consider how to evolve them strategically—so your rebrand feels like a confident progression, not a full departure.

  • Most rebrand projects take at least 6 weeks from start to finish, depending on the number of revisions and how quickly feedback is provided. We’ll map out the timeline together at the start of your project.

  • You’ll receive a detailed checklist of what to update—and we can provide hands-on implementation support for your website, marketing materials, and social assets at an additional cost.

  • Yes! Many clients use this opportunity to level up multiple touchpoints. I can customize a package that includes photography, Squarespace website updates, and/or a marketing strategy to ensure your refreshed brand is fully integrated.

Ready to bring your brand to life?

Book a complimentary discovery call and let’s chat.