two women plannign brand stratergy and discussing

Rebranding Your Business?

You DIY’d Your Brand. It Got You Here — Now It’s Time for What’s Next.

Maybe you DIY’d your brand in the early days (and you probably did a great job). But now, you’re ready for something more refined. Something that reflects the level you’re operating at today.

You’re not just looking for a new logo. You want a brand that feels aligned, elevated, and built to support the next phase of your business.

But let’s be honest, the idea of rebranding can feel overwhelming. It’s not just the visual identity. It’s the ripple effect: updating your website, your client materials, your email signatures, your business cards, your signage, your domain. It’s figuring out how to communicate the shift to your audience without losing momentum or creating confusion.

That’s where I come in.

I’ll help you take a strategic, thoughtful approach — one that’s not only rooted in who you are and where you're headed, but that also accounts for the real-world process of rolling it all out. Together, we’ll rebrand with clarity, intention, and support at every step.

How I Can Support You

Every rebrand starts with a strategic conversation. From there, I’ll build a customized plan that supports both the transformation and the transition, ensuring that what we create isn’t just beautiful, but intentional, realistic, and fully rolled out across your business.

Depending on your needs, support may include:

Brand Strategy & Audit

  • Full audit of current branding, website, and marketing materials

  • Brand strategy session to clarify your vision, audience, and messaging

  • Updated positioning and brand messaging that reflect where you’re headed

  • Strategic recommendations to align all brand touchpoints

Visual Identity Refresh

  • Logo redesign

  • Updated brand colours, fonts, and usage guidelines

  • Canva templates for social media, presentations, proposals, or internal use

  • Art direction for photography or video, if applicable

Website Updates or Rebuild

  • Website audit with feedback on layout, copy, and design

  • Full rebuild or targeted refresh

  • New website copy aligned with your updated voice and positioning

  • Domain and Google Workspace/email transitions if needed

Rebrand Rollout Support

  • Strategic communications plan for sharing the rebrand with your audience

  • Social and email launch content

  • Updated business collateral: email signature, client documents, signage

  • Coaching and consulting throughout the rollout process

Close-up of hands pointing at a printed branding concept, reviewing design elements during a branding session.

How it Works

Every project I take on is thoughtful, strategic, and built on mutual fit. I don’t believe in one-size-fits-all packages or surface-level solutions. Instead, I follow a clear, collaborative process designed to help you get real results — starting with getting to know you, your business, and where you’re headed.

Rebranding is a big decision, and it deserves more than just a new logo. It deserves intention, structure, and support at every step. Here’s how we’ll approach it together:

  • You’ll start by filling out the application form to tell me more about your business, your goals, and why you’re considering a rebrand. This helps ensure we’re the right fit, and that I can genuinely support you in creating something meaningful and effective.

  • If it’s a good match, we’ll schedule a 60-minute call to dive deeper. We’ll talk about what’s working, what’s not, and what you hope to achieve with your rebrand. You’ll walk away with more clarity on whether or not we move forward.

  • Following our call, I’ll send you one strategic recommendation — not a menu of disconnected services. I believe rebrands only work when every element is aligned, so I’ll outline what I believe will move the mark for your business. There’s always room for discussion, but I won’t propose anything I don’t believe in.

  • Once we’re aligned on the scope, we begin the real work, together. I’ll lead you through a thoughtful, phased process, bringing in trusted creative partners as needed and supporting you through both the brand development and the rollout.

the investment

Every project and proposal is custom — because your business, goals, and needs are unique. You’ll receive a tailored quote based on the full scope of work, including timelines, deliverables, and any collaborators involved. I also offer flexible payment options to make the process manageable and aligned with your budget.

To help guide your expectations, here are some typical starting points and averages for the most common deliverables in start-up projects:

  • Brand Audit & Updated Visual Branding

    starting at $3,000 + HST

  • Website design & Build

    starting at $3,500 + HST

  • Marketing Strategy & Communication Plan

    starting at $2,000 + HST

  • FULL REBRAND PACKAGE

    starting at $7,500 + HST

Client Feedback

“After several years, my branding and website were overdue for a refresh. Elizabeth made the entire process feel easy from start to finish. She's positive, enthusiastic, and incredibly savvy. I've worked with other designers and developers before, but working with Elizabeth was on another level. She has a clear, organized process and understood my vision and values right away. She translated them into a brand and website that truly reflect who I am. On top of that, she delivered everything quickly and with care.”

CHARYL DENOMY LIEDER, ACCOUNTING PROFESSIONAL & BUSINESS COACH

portfolio

You can explore some of my work by clicking the projects below or visiting the portfolio page. Please note that this is not a comprehensive list of all the projects or services I offer. If you’d like additional or more specific examples, I’d be happy to share them upon request.

Frequently Asked Questions

  • Not necessarily. A rebrand doesn’t mean starting from scratch. We’ll assess what’s working and what’s no longer serving you, then create a plan that evolves your brand in a way that feels true to you, without throwing away what you’ve built.

  • Maybe, but not always. My goal is to get you the best result, not the biggest scope. I’m always mindful of your budget and will first look at whether we can work with what you already have. That said, in many cases, it’s actually more efficient, more effective, and even more cost-effective to build a new site than to try to retrofit an outdated one.

    It really depends on the state of your current website, and I’ll give you an honest, strategic recommendation based on what will serve you best long term.

    That said, there are situations where a single deliverable is the right next step, and if I genuinely believe that’s all your business needs at this stage, I’ll absolutely build a proposal around that. My goal is always to recommend the most effective path forward, not the biggest scope.

  • Only if your business name is changing, and even then, we’ll plan the transition together. I can support with setup, redirects, and communication to make sure it’s as smooth and seamless as possible.

  • Yes. You’ll work directly with me throughout the entire process. In some cases, I’ll bring in trusted partners (like a designer or SEO expert), but I’ll always remain your main point of contact and strategic lead.

  • A few signs usually make it clear: your brand no longer reflects the level of work you’re doing, you feel disconnected from how your business is showing up, you’re attracting the wrong audience, or you’ve evolved, but your brand hasn’t kept pace.

    Sometimes, it’s not one big thing but a quiet feeling that your current brand just isn’t “you” anymore. If you’re unsure, we can explore it together during the discovery process. My goal isn’t to convince you to rebrand, it’s to help you make the right decision for where your business is headed.

Ready to Get Started?

Book a complimentary discovery call and let’s chat.