Taking Things in a New Direction?

Let’s build a strategy that reflects your experience and where you’re headed next.

You’ve built something solid, but now it’s time for a shift. Maybe your services have evolved. Maybe your audience has changed. Maybe your marketing just isn’t connecting the way it used to. You know you’re ready for something different, but you’re not quite sure where to begin.

This isn’t about scrapping everything. It’s about building a smarter strategy that reflects who you are now, and where you want to go next.

I’ll work with you to create a clear, thoughtful plan tailored to your business goals. Together, we’ll map out what needs to shift, what needs to stay, and what needs to be created from scratch. Then, we’ll get to work bringing that strategy to life, from refining your messaging to updating your marketing systems to executing on the deliverables that will actually move the mark.

You don’t need another trend-chasing tactic. You need clarity, structure, and a strategic partner who can help you navigate change with confidence.

How I Can Support You

Whether you're shifting your audience, launching a new service, or simply tired of disconnected marketing efforts, I’ll help you build a strategy that makes sense, then work with you to bring it to life.

Depending on your needs, support may include:

MARKETING & BRAND STRATEGY

  • Deep-dive strategy session to clarify your direction

  • Brand messaging updates

  • Campaign or communication planning

  • Platform recommendations

  • Mapping your customer journey

Website Design & Digital Presence

  • Audit of your current site and recommendations for improvement

  • Targeted updates to layout, copy, and user experience

  • Full rebuild if needed

  • SEO updates to match new messaging

Execution & marketing support

  • Email marketing strategy and automation setup

  • Social media content strategy and Canva template design

  • Marketing collateral updates (proposals, signage, brochures, business cards)

How it Works

Every project I take on is thoughtful, strategic, and built on mutual fit. I don’t believe in one-size-fits-all packages or surface-level solutions. Instead, I follow a clear, collaborative process designed to help you get real results, starting with getting to know you, your business, and where you’re headed.

  • You’ll start by filling out a short application so I can learn more about your business, what’s shifting, and what kind of support you’re looking for. I only take on a select number of projects at a time to ensure the right fit and the best outcomes.

  • If it’s a good fit, we’ll hop on a 60-minute discovery call to dig deeper into your challenges, opportunities, and priorities. This isn’t just about symptoms — it’s about identifying the root issues and possibilities.

  • After our call, I’ll create a clear and strategic proposal. Not a menu, but one cohesive recommendation designed to support your shift. We’ll refine it together, but you’ll never be left wondering what to choose or how it fits.

    Of course, there’s room for discussion and revision to make sure it feels right to you. But I’ll be honest, if I don’t believe the work will serve you well, I won’t recommend it. I care too much to take on projects that don’t have a strong foundation.

  • Once the plan is finalized, we get to work, together. I’ll guide you through each phase of the project, bringing in trusted partners if needed, and making sure every step is aligned with your bigger vision.

the investment

Every strategic shift is different, and your proposal will reflect that. Whether you’re refining your positioning, refreshing your website, or overhauling your marketing approach, I’ll recommend one clear, thoughtful path forward based on what will truly support your goals.

You’ll receive a full project quote based on scope, deliverables, and timeline. The total is confirmed at the start, and flexible payment options are available.

To help guide your expectations, here are some common starting points for this type of work:

  • Marketing or Brand Strategy Package

    starting at $2,000 + HST

  • Website Audit

    starting at $800 + HST

  • Website design & Build

    starting at $3,500 + HST

  • Consulting

    $200 / hour + HST

Client Feedback

“I’ve had the pleasure of working with Elizabeth since June 2023, and I can confidently say it has been a game-changer for Balance. Elizabeth is the third marketing expert I’ve worked with since 2021, and for the first time in almost five years, I truly feel that both my needs and my business are understood. While many marketing teams focus heavily on social media, I was looking for a more comprehensive strategy, and Elizabeth delivered just that. Whether it’s revamping our website, creating print materials, managing Google Ads, or even handling billboards and branded forms, she has it all covered. Her expertise and dedication are unparalleled. She doesn’t just offer suggestions; she takes action and gets things done with exceptional customer service. Elizabeth’s approach to marketing is exactly what we needed, and I’m beyond grateful for her. If you’re looking for a marketing partner who truly understands your business and can execute a strategy across multiple platforms, look no further!”

Amanda Craeymeersch, BALANCE ACCOUNTING SERVICES

portfolio

You can explore some of my work by clicking the projects below or visiting the portfolio page. Please note that this is not a comprehensive list of all the projects or services I offer. If you’d like additional or more specific examples, I’d be happy to share them upon request.

Frequently Asked Questions

  • Yes. While the full project fee is confirmed at the start, I offer flexible payment options to make things manageable. Most clients choose to split their total into multiple payments, invoiced at key milestones throughout the project. We’ll walk through the structure together as part of your proposal to ensure it works for both of us.

  • This is a common question, and the answer depends on what’s no longer working. If your visual brand still feels aligned but your messaging, marketing, or audience connection has become unclear or inconsistent, a strategic shift might be all you need.

    But if your brand no longer reflects the level you're operating at or the direction you’re heading, a rebrand could be the right move. We’ll explore this together during our discovery process, and I’ll give you an honest recommendation based on what will serve your business best.

  • Yes. I offer strategy-only engagements if you’re looking for clarity and direction before committing to full implementation. That said, I strongly recommend building in follow-up support or next-step consulting, because the best strategy is only valuable if it’s implemented well.

    We can keep things flexible, but my goal is always to ensure your investment leads to real, actionable outcomes.

  • Absolutely. If you have a team in place, I’ll work alongside them to ensure your new strategy is executed thoughtfully and consistently. Typically, I’ll provide direction, brand recommendations, or content strategy, and then review their drafts or updates to ensure everything aligns with the new direction.

    This implementation oversight is billed at my hourly consulting rate, and ensures that your team is supported while staying on track strategically.

  • Yes. You’ll work directly with me throughout the entire process. In some cases, I’ll bring in trusted partners (like a designer or SEO expert), but I’ll always remain your main point of contact and strategic lead.

Ready to Get Started?

Book a complimentary discovery call and let’s chat.