A brand that reflects the business you’ve built.

You bring experience, expertise, and care to your work. Your brand should communicate that clearly.

I help businesses define what makes them distinct and bring it to life through thoughtful messaging and visual identity. Whether you need a cohesive brand for an established business or a rebrand to support your next chapter, we’ll create a clear foundation for how you show up.

BRAND DEVELOPMENT
REBRANDING

Brand Development

You have a clear offering, but your business may still be relying on a DIY logo, disconnected visuals, or messaging that doesn’t fully capture your expertise.

Together, we’ll define your positioning, shape your message, and develop a visual identity that feels cohesive, professional, and true to your business.

INVESTMENT STARTS AT $1,500 +HST

Close-up of hands pointing at a printed branding concept, reviewing design elements during a branding session.

The Process

    • Questionnaire: You’ll complete a questionnaire designed to provide insights into your business goals, values, and design preferences.

    • Design Inspiration: Spend 30-60 minutes gathering examples of logo designs you like—whether through a Pinterest board or a simple document. Identifying at least five logos helps clarify your vision.

    • We’ll review your questionnaire responses and logo inspiration.

    • I’ll present a draft mood board featuring colours, fonts, and logo styles that align with your business.

    • This collaborative session ensures we’re aligned before moving forward.

  • I’ll create a detailed brand brief, including:

    • A summary of your design goals.

    • Recommended fonts and colour palettes.

    • Logo style inspirations.

    • Once approved, this brief will guide the graphic designer in developing your logo concepts.

    • You’ll receive a presentation with:

      • A couple of refined colour palette options.

      • A range of logo concepts (typically 15+ options).

    • We’ll discuss your feedback to refine the direction.

    • After incorporating your feedback, we’ll meet to narrow down the top 1-2 logo options for further refinement.

    • We’ll meet to review and finalize the logo design.

    • Additional revisions can be arranged at an hourly rate.

    • Once finalized, you’ll receive:

      • A customized brand standards document.

      • Primary logo and alternate/icon logo files in multiple formats (PNG, SVG, JPEG) for web, print, and social media.

      • Font files and HEX/RGB colour codes for consistent branding.

Selected Branding Projects

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Rebranding

Your business has evolved. Perhaps your services have changed, you’re reaching a different audience, or your current identity no longer reflects the quality of your work.

We’ll look at what still serves you, what needs to change, and how to move forward with a brand that supports your next chapter.

INVESTMENT STARTS AT $2,500 +HST

Close-up of hands pointing at a printed branding concept, reviewing design elements during a branding session.

The Process

  • We start with a 90-minute session to unpack where your business is now, what’s changed, and where you're headed. We'll dig into what's working, what’s no longer aligned, and what success looks like in this next chapter.

  • I’ll review all your current branded materials and assets—visuals, messaging, and tone—and provide a comprehensive audit outlining strengths, inconsistencies, and areas to update. Then I’ll create a creative direction brief with your updated brand goals, inspiration, and recommendations to guide the visual development process.

  • Here’s where your new look comes to life. You’ll receive:

    • A refined logo + submark

    • Custom colour palette

    • Typography recommendations

    • Moodboard to capture your updated direction

    • A brand guide outlining how to use your new identity consistently

    Two rounds of revisions are included to ensure everything feels just right.

  • Once approved, you’ll receive a branded asset checklist outlining exactly what to update—across digital platforms, marketing materials, signage, packaging, and more—so nothing gets missed during your transition.

  • You’ll also receive:

    • A technical checklist (domains, email, social handles, etc.)

    • A tailored mini launch plan with recommendations for communicating your rebrand to clients, collaborators, and your audience

  • Want me to help apply your new brand across your website, templates, or marketing materials? I offer hands-on support for rollout and brand asset updates at an additional cost.

    • Once finalized, you’ll receive:

      • A customized brand standards document.

      • Primary logo and alternate/icon logo files in multiple formats (PNG, SVG, JPEG) for web, print, and social media.

      • Font files and HEX/RGB colour codes for consistent branding.

Selected Rebrand Projects

GET STARTED

Ready to Go Get Started?

Tell me what you have now, what you need, and where you want to go. If you’re unsure which option fits, we can figure that out together.

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